MINDSET PROGRAM - 121
AEIC Mindset Change Course for AUD Students
-
This is based on Stanford University’s Innovation & Entrepreneurship Program customized for UAE.
-
AEIC has tried to plug in an experiential path that is new, yet tried and tested worldwide on a larger scale, while landscaping what is already available on the AUD campus.
-
This course culminates in a Design Thinking Learning-By-Doing Experiential Real-Time Project, an Opportunity Analysis Live Business Model Canvas, a Self-Reflection Paper and a Personal Career Development Plan.
-
To access real-time innovation challenges, please login here.
-
The below is already being offered to AUD students under BUSI 121 course by AEIC as a preparatory stage towards Ideation since Jan 2019:
STAGE 1: BUSI 121 MINDSET CHANGE CURRICULUM
The Design Thinking and Innovation Mindset
-
Reflection: Personal goals
Where Ideas Come From
-
Brainstorm: What makes a team creative
-
Teambuild: Paper Tower Challenge
Creative Confidence
-
Brainstorm: the growth mindset
The Design Thinking Process
-
Empathy: Interview
-
Empathy: Dig deeper
-
Reframe: Capture the findings
-
Reframe: Define problem statement
-
Ideate: Brainstorming on new ideas
-
Ideate: Sketch to generate alternatives
-
Prototype: Share your solutions
-
Prototype: Capture feedback
-
Iterate: Generate feedback
-
Iterate: Reflect on feedback
-
Iterate: Generate new solution / prototype
-
Build: Build your solution / prototype
-
Test: Get feedback on your solution
-
Reflect: On the process
-
Reflect: On yourself as an innovator
Need-finding and Empathy
-
Immerse and Observe
-
Engage: Empathy Interview
-
Reflect: Role of empathy in the design making process
Idea Generation
-
Generate: ‘How Might We?’ questions
-
Brainwriting: One word Improv
-
Brainstorming rules
-
Brainstorm: Down selection
-
Brainstorm: Clustering and themes
Prototyping and Experimentation
-
Sketch
-
Rapid prototyping
-
User testing
-
Seeking feedback
Influencing and Inspiring
-
Create: Passion-Confidence matrix
-
Fishbowl: Presence and Charisma
-
Storytelling
Creative Confidence
-
Reflection
Design Thinking in Practice
-
Customer Interviews
-
Need Finding
-
Brainstorm
-
How might we
-
Point of view
-
Peer Review
-
Presentation
-
Reflection
Entrepreneurial Vision, Mission & Strategy
-
Entrepreneur Thought Serie
Identifying Ideas and Opportunities
-
Case Study: Yahoo risk analysis
Lean Startup Methods I
-
Brainstorm: Why do startups fail?
-
Implement: Customer discovery and validation
-
Entrepreneur Thought Series
Lean Startup Methods II
-
5 Why's
-
Business model canvas
Go-To-Market Methods
-
Determine the need
-
Determine the value proposition
-
Determine the market
-
Determine the product-market fit
-
Brainstorm: On the customer segment
-
Design the positioning statement
-
Create the elevator pitch
-
Entrepreneur Thought Series
Opportunity Analysis
-
Develop concept and vision
-
Conduct market analysis
-
Implement customer development
-
Show competition and positioning
-
Business model canvas
-
Reflection: Learning and adaption
-
Present: Business model canvas
Sources of Capital
-
Brainstorm: Entrepreneur and Investor mindset
-
Ireen and Randy: Company Valuation
-
Brainstorm: Rich vs King
Assembling and Motivating a Team
-
Brainstorm: Who is “the team” on your project
-
Brainstorm: Elevator pitch
Legal Matters in Startups
-
Brainstorm: Scenarios for seeking out experts
Pitching & Presenting
-
Give them what they want
Opportunity Analysis in Practice
-
Identify potential opportunities
-
Define your purpose and objectives
-
Gather data from primary sources
-
Gather data from secondary sources
-
Analyze and interpret results
-
Present results in business model canvas
Change and Growth
-
Premortem
-
Reflection: Premortem
Capturing Cross Organizational Opportunities
-
Trust exercise
-
Reflection: Trust exercise
Innovation, Success and Failure in Large Organizations
-
The Subtraction Game
Reflection
-
Create Presentations
-
Present Reflection
Personal Business Plan
-
Your career goals and purpose
-
Your positioning, opportunities and differentiation
-
Your key milestones and checkpoints
-
Your compelling vision
-
Your definition of success
-
External factors that help align your opportunities and goals
-
Your past failure experience and your risk mitigation strategy
-
Your maximization of potential
-
Measuring your milestones
-
Presentation