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WORKSHOPS

OCTOBER

Build Day Prototype 

Evaluators: Dr. Rassel Kassem, Mr. Salman Jaffrey, Dr. Ruchi Dana, Dr. Vinod Pangracious,
Dr. Charmaine Gangen, Ms. Dipika Mallya

October 30th, 2025 at 3.00 pm GST

AEIC Room 214, EMBA Bldg.

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Join us for the Build Day Prototype session to share your ideas with industry experts and receive valuable feedback. Come and connect with experienced mentors from the industry.

OCTOBER

Graphics

Guest Speaker: Ms. Laura Bakalka

October 21st, 2025 at 3.20 pm GST

AEIC Room 214, EMBA Bldg.

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Join us in a technical session with your laptop to design “Graphics” for your business (branding, logo, etc.). You will explore the use of visual design with an expert to build a strong brand identity. Participants will gain practical insights, and tools to align their brand to successful strategies.

OCTOBER

Websites

Technical Experts: Mr. Kevin Farah

October 14th, 2025 at 3.20 pm GST

AEIC Room 214, EMBA Bldg.

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Join us with your laptop for a hands-on session to build your website using WIX, Shopify and more. Whether you’re launching a startup or enhancing your brand, this workshop will gives you tool to create a strong online presence.

APRIL

Pitch Day Market

Evaluators: Dr. Anand T.P, Mr. Salman Jaffrey, Ms. Lina El Kholy, Dr. Racha Abdrabbo, Dr. Rassel Kassem, Mr. Hara Abdul Rasheed

April 29th, 2025 at 1.30 pm GST

AEIC Room 214, EMBA Bldg.

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Join us for an exclusive startup pitching session where you'll have the opportunity to present your priorities to a steering committee of Venture Capitalists and investors, gaining valuable insights and funding opportunities to accelerate your growth.

APRIL

Fun Craft Activity Innoboost

Technical Experts: Ms. Hind Salih, Mr. Hara Abdul Rasheed

April 8th, 2025 at 1.30 pm GST

AEIC Room 214, EMBA Bldg.

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Join us for face to face, interactive and experiential session where you’ll engage in a fun craft-based business game designed to enhance your creativity, teamwork, and problem-solving skills. This Innoboost session is all about thinking outside the box and turning ideas into reality!

MARCH

Pitch Day Prototype

Evaluators: Dr. Anand T.P, Dr. Racha, Abdrabbo, Mr. Salman Jaffrey, Ms. Lina El Kholy, Mr. Ricardo Rogerri, Dr. Rassel Kassem, Ms. Hindi Salih

March 18th, 2025 at 1.30 pm GST

AEIC Room 214, EMBA Bldg.

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Join us for Pitch Day - Prototype Readiness, where you will showcase your prototype to get feedback on the readiness from Industry Mentors and get expert feedback for improvement.

OCTOBER

Mindfulness For Entrepreneurs through Vipasanna 

Trainers: Mr. Ashish Jariwala, Ms. Kala Rao, Ms. Leena Jeswani, Mr. Tejas Rao, Mr. Purshotam Ramchandani, Mr. Neil Chandiramani

October 23rd, 2025 at 3.15 pm GST

AEIC Room 214, EMBA Bldg.

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“Mindfulness Training” helps students develop self-awareness, focus, and emotional resilience. These qualities enhance ethical decision-making, creativity, and clarity in entrepreneurial projects. By cultivating inner calm and discipline through Vipassana practice, students learn to approach challenges with integrity and innovative thinking—key traits for responsible and sustainable leadership.

OCTOBER

Blocklab Award Ceremony

Presented by: Dr. Sunitha Kshatriya, Mr. Srikhar Borra Reddy, Ms. Ravalika Thota

October 17th, 2025 at 3.30 pm GST

AEIC Room 214, EMBA Bldg.

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American University in Dubai’s Entrepreneurship and Innovation Center (AEIC) recently awarded five outstanding students as part of the BlockLab Ceremony — a program designed to empower next-gen talent in blockchain, AI, and gaming technologies.

OCTOBER

Pitch Day Customer

Evaluators: Dr. Rassel Kassem, Mr. Salman Jaffrey, Mr. Ahmad Hassan, Dr. Charmaine Gangen, Ms. Dipika Mallya

October 2nd, 2025 at 3.15 pm GST

AEIC Room 214, EMBA Bldg.

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Join us for “Pitch Day” learn to present your customer validated ideas to industry. This session offers a chance to share your ideas and receive valuable feedback from industry 
mentors.

APRIL

Build Day Market

Evaluators: Dr. Anand T.P, Mr. Salman Jaffrey, Ms. Lina El Kholy, Dr. Racha Abdrabbo, Dr. Rassel Kassem, Mr. Hara Abdul Rasheed

April 24th, 2025 at 1.30 pm GST

AEIC Room 214, EMBA Bldg.

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Join us for a speed pitching and mentoring session where you’ll have the opportunity to pitch to different mentors & industry experts quickly to get feedback on your journey and improve.

MARCH

Unit Economics and Financial Statement

Guest Speaker: Ms. Hind Salih

March 20th, 2025 at 2.00 pm GST

AEIC Room 214, EMBA Bldg.

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Join us for an insightful session on Unit Economics and Financial Statements, where you'll learn how to structure your business finances for sustainability and growth.

FEBRUARY

Websites

Technical Expert: Ms. Hind Salih

February 20th, 2025 at 1.30 pm GST

AEIC Room 214, EMBA Bldg.

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Join us for an experiential session where you'll learn how to build your website using platforms like WIX, Shopify, and more. Whether you're launching a startup or enhancing your brand, this hands-on workshop will give you the tools to create a strong online presence.

A choice of AEIC Workshops & Seminars that may be offered on a need basis but not limited to the below

Inspiration Workshops

  • Body Language

  • Journaling

  • Applying 5 Whys

  • Framing the Challenge

  • Recruiting

  • Interviewing

  • Group Interviewing

  • Expert Interviewing

  • Conversation Starting

  • Analogous Inspiration

  • Card Sorting

  • Collage

  • Creating a Plan

  • Guided Tours

  • Drawing It

  • Peer Observations

  • Building a Team

  • Defining the Audience

  • Immersion

  • Secondary Research

  • Resource Flow

  • Extremes & Mainstreams

  • Journey Mapping

  • Downloading Learning

  • Rules for Brain Storming

  • Bundling Ideas

  • Creating Concepts

  • Designing Principles

  • Creating Frameworks

  • Mashing Up

  • Gut Checking

  • Co-Creating

  • Determining What to Prototype

  • Sharing Inspiring Stories

  • Creating How Might We

  • Rapid Prototyping

  • Creating Story Boards

  • Role Playing

  • Getting Feedback

  • Integrating Feedback & Iterating

  • Business Model Canvas

  • Getting Visual

  • Finding Themes

  • Exploring Hunches

  • Top 5

  • Creating Insight Statements

  • Brain Storming

Ideation Workshops

Incubation Workshops

  • Business Model

  • Design Thinking Process

  • Developing Original Ideas

  • Financial Modeling

  • Getting Started

  • Introduction to Human Centric Design Thinking

  • Making a Creative Difference

  • Prototyping

  • Storytelling

  • Shaping Ideas

  • Marketing for Burning Need

  • Live Prototyping

  • Iterating

  • Building Partnerships

  • Laying a Roadmap

  • Piloting

  • Sustainable Revenue

  • Growing the Framework

  • Defining Success

  • Measuring and Evaluating

  • Staffing E&I Projects

  • Keep Getting Feedback

  • Funding Strategy

Implementation Workshops

Seminars

  • Adaptive Leadership

  • Branding and Social Impact

  • Changing Customer Behavior

  • Competitive Advantage

  • Environmental Sustainability

  • Lean Startup Principles

  • Marketing to Customers in Need

  • Networking Leadership

  • Public Speaking

  • Social Entrepreneurship

  • Strategy for Enterprise

  • Systems Design

* AEIC acknowledges IDEO - David Kelly’s design company based in Palo Alto, California, as being the inspiration behind it’s ideas and Design Thinking tools used.

CONTACT US

+971 4 399 9000

Ext 314 or 327

American University in Dubai Sheikh Zayed Road

EMBA Building, AEIC Room 211-214

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