BI SELECTION CRITERIA
Est. 2019
PANELS
MAY
Final Demo Speech
with Mr. Saood Abdulrahman, Ms. Muna Al Marzooqui, Ms. Aisha Alazab,Mr. Riccardo Roggeri, Dr. Rassel Kassem, Dr. Charmaine Gangen
May 4th, 2023 at 1.30 pm GST
Via Zoom or AEIC 214 EMBA
This is the final Pitch made by the founders to AEIC’s Advisory Board, Dubai Next, and Industry experts for the evaluation of the market pitch deck.
APRIL
Online Marketing
with Mr. Faris Alami, Dr. Rassel Kassem, Dr. Muriel Zaatar and Ms. Charmaine Gangen
April 6th, 2023 at 1.30 pm GST
Via Zoom or AEIC 214 EMBA
This is a panel discussion where students learn from experts about the value and benefit of using online marketing tools including social media for launching their products and services.
May 2023
Final Demo Pitch
with Mr. Saood Abdulrahman, Ms. Muna Al Marzooqui, Ms. Aisha Alazab,Mr. Riccardo Roggeri, Dr. Rassel Kassem, Dr. Charmaine Gangen
May 4th, 2023 at 1.30 pm GST
Via Zoom or AEIC 214 EMBA
This is the final Pitch made by the founders to AEIC’s Advisory Board, Dubai Next, and Industry experts for the evaluation of the market pitch deck.
April 2023
Online Marketing
with Mr. Faris Alami, Dr. Rassel Kassem, Dr. Muriel Zaatar and Ms. Charmaine Gangen
April 6th, 2023 at 1.30 pm GST
Via Zoom or AEIC 214 EMBA
This is a panel discussion where students learn from experts about the value and benefit of using online marketing tools including social media for launching their products and services.
February 2023
Brand
Panel Members: Mr. Kamal Dimanchkie,
Dr. Rassel Kassem and Ms. Charmaine Gangen
February 21st, 2023 at 1.30 pm GST
Via Zoom or AEIC 214 EMBA
Get your creative juices flowing! Understand the creation of iconic brands and personalities through line drawing and aspirational case studies. Hear from brand experts how they developed their brand’s personality
Being a Founder
Panel Members: Mr. David Linklater, Dr. Muriel Zaatar,
Mr. Riccardo Roggeri and Dr. Krista Keranen
February 17th, 2023 at 3.00 pm GST
Via Zoom or AEIC 214 EMBA
Learn from a panel of founders about their story, including the challenges and successes they experienced on their startup journey.
December 2022
Demo Pitch
Evaluators: Mr. Faris Alami, Mr. Cosmin Manea, Dr. Rassel Kassem,
Mr. David Linklater, Ms. Alaina Conception, Dr. Ruchi Dana,
Mr. Saood Abdulrahman, Ms. Muna Al Marzooqui
December 13th, 2022 at 3.00 pm GST
Via Zoom or AEIC 214 EMBA
Advisory Board, Dubai Next, and Industry Evaluation of Market Pitch Deck of Problem, Solution, Market, validation, Market Size, Prototype, Business Model, Market Adoption, Competition, Competitive Advantages, Team, Testimonials, Financials, and Crowd Funding Plan.
November 2022
Incubation - Pitch 2
Evaluators: Ms. Ruchi Aggarwal, Dr. Ruchi Dana, and Mr. David Linklater
November 18th, 2022 at 10.00 am GST
Via Zoom or AEIC 214 EMBA
Advisory Panel’s Prototype Pitch Deck Evaluation of Human need, Solution or Promise, Customer Touch Points, Value Proposition, Opportunity, Go to Market Plan, Business Model, Differentiation, Advertising Concept, Sales & Marketing, Risks, Team, Investment needed and Roadmap.
Incubation - Pitch 1
Evaluators: Ms. Ruchi Aggarwal, Dr. Ruchi Dana, and Mr. David Linklater
November 11th, 2022 at 2.00 pm GST
Via Zoom or AEIC 214 EMBA
Advisory Panel’s Customer Pitch Deck Evaluation of Founder Story, Human need, Customer Pain Points, Customer Journey, Ideas, Quick prototype to convey ideas, Value, Roles and Responsibilities, Next steps and Risks.
October 2022
Product Market Fit
with Mr. Seif El Hakim, Mrs. Ruchi Aggarval,
Ms. Anna Tkachenko, Mr. Faris Alami
October 21st, 2022 at 3:00 pm GST
Via Zoom or AEIC 218 EMBA
This incubation panel discussion is about understanding the importance of building a product from the customer’s perspective. The panel of experts shared valuable tips on how to achieve a product market fit for your startup.
Being a Founder
with Mr. Malachi Haliday, Mr. Ghaith Al Basthanli,
and Mr. Cosmin Manea
October 14th, 2022 at 3:00 pm GST
Via Zoom or AEIC 218 EMBA
This incubation panel discussion is about founders sharing their different stories, challenges, and successes they experienced throughout their startup journey.
February 2022
Raising a Seed Round
with Mr. Derek Watson, Dr. Ruchi Dana & Mr. Julian Charbel
February 21st, 2022 at 3:00 pm GST
Via Zoom or AEIC 214 EMBA
This session gives insights into how new entrepreneurs may raise capital for their new enterprise in challenging environments and which sources they could approach for funding.
March 2022
AEIC Introduction
with Mr. Raj Kapoor – Director of Admission and Dr. Sunitha Kshatriya – Director of Entrepreneurship and Innovation Center
Date: 29 March 2022
Via Zoom Meeting
This is an introductory seminar for new students informing them about AUD’s Entrepreneurship and Innovation Center (AEIC).
The focus of this seminar is on how AEIC facilitates students to create their own start-ups by building entrepreneurial, innovative, and design-driven mindsets. Furthermore, AEIC helps them get their trade licenses and investments through AEIC’s investor network.
November 2021
Raising a Seed Round
with Dr. Ruchi Dana, Mr. Kamal Dimachkie & Mr. Derek Watson
November 18th, 2021 at 3:00 pm GST Via Zoom or AEIC 214 EMBA
This incubation panel discussion provides insights into how new entrepreneurs can raise capital for their new start-ups in today's challenging environment and the various funding sources open to start-ups.
Go-To-Market
with Mr. Ayman Al Awadi & Mr. Derek Watson
November 4th, 2021 at 3:00 pm GST
Via Zoom or AEIC 214 EMBA
This incubation panel discussion discusses when might be the right time for a firm to plan its go-to-market strategy in order to launch its product or service for the first time.
October 2021
Branding and Presentation
with Ms. Mihaela Nina & Ms. Karen Kassouf
October 7th, 2021 at 3:00 pm GST
Via Zoom or AEIC 214 EMBA
This incubation panel discussion informs new founders on how they can build branding into their presentation, whether it is for pitching or for showing to funders or for their target customers and highlights the central role played by branding.
September 2021
Product-Market Fit
with Mr. Derek Watson & Ms. Karen Kassouf
September 23rd, 2021 at 3:00 pm GST Via Zoom or AEIC 214 EMBA
This incubation panel discussion highlights the importance of building a product from customers perspective and gives valuable tips on how to achieve a product-market fit.
Being a Founder
with Ms. Maryam Yusuf, Mr. Derek Watson & Ms. Keren Jadhav
September 9th, 2021 at 3:00 pm GST Via Zoom
This incubation panel discussion is about founders sharing their story - the challenges and the success that they experienced in their startup journey.
April 2021
Go-To-Market Strategy Panel
with Mr. Tiberiu Iacomi, Dr. Ruchi Dana & Ms. Karen Kassouf
April 11, 2021 at 3:00 pm GST Via Zoom
This session highlights the aspects of planning for 'going-to-market' or launching products or services for the first time.
Online Marketing
with Ms. Karen Kassouf
April 7, 2021 at 1.30 pm GST Via Zoom
This session demonstrates the use of social media and other useful online tools for marketing.
March 2021
Sales & Marketing Panel
with Ms. Mihaela Nina, Mr. Derek Watson, Ms. Maryam Yusuf & Mr. Kamal Dimachkie
March 21, 2021 at 3.00 pm GST Via Zoom
This session answers important questions on sales and marketing bringing out key differences between the two, showing what may be the best approach for a new startup.
February 2021
Brand
with Ms. Mihaela Nina
February 24, 2021 at 1.30 pm GST Via Zoom
This session highlights the importance of building a Brand and gives useful guidelines on what Branding actually means.
Branding & Presentation Panel
with Ms. Karen Kassouf, Dr. Ruchi Dana & Mr. Kamal Dimachkie
February 21, 2021 at 3.00 pm GST Via Zoom
This session talks about how to build branding into one's presentation: for pitching, for funders, for customers. It highlights the central role played by branding.
January 2021
Product-Market Fit Panel
with Mr. Tiberiu Iacomi, Dr. Vinod Pangracious, Dr. Ruchi Dana & Mr. Derek Watson
January 31, 2021 at 3.00 pm GST Via Zoom
This session highlights the importance of building a product from customers’ perspective and gives valuable tips on how to achieve a product-market fit.
Being a Founder
with Mr. Tiberiu Iacomi, Mr. Derek Watson & Ms. Maryam Yusuf.
January 10, 2021 at 3.00 pm GST Via Zoom
This session highlights different founders sharing their story, their challenges and successes that they experienced on their startup journey.
November 2020
Demo Day Plan
with Ayman AlMawla, Hassan Khayal, Dhiren Harchandani, Derek Watson.
November 17, 2020 at 11.30 am GST Via Zoom
In this webinar, you will learn from Startup Founders and Funders about their journey and challenges they faced from an idea to pilot stage and how they got funding for their startup. You will get key insights into what new founders must focus on for their Demo day.
October 2020
Raising a Seed Round
October 27, 2020 at 11.30 am GST Via Zoom
This webinar explores steps taken by a Founder from idea to Startup stage, from within a regional and local Startup scene. Organized as a speaker session involving a successful founder, the webinar focuses on understanding the difference between a Startup and Business, including key insights into Startup trends that will shape the decade for aspiring Start-ups.
What's Next
with Dhiren Harchandani
October 25, 2020 at 11.30 am GST Via Zoom
This webinar explores steps taken by a Founder from idea to Startup stage, from within a regional and local Startup scene. Organized as a speaker session involving a successful founder, the webinar focuses on understanding the difference between a Startup and Business, including key insights into Startup trends that will shape the decade for aspiring Start-ups.
Pitching Your Business
October 18, 2020 at 11.30 am GST Via Zoom
This webinar examines Pitching and the audience’s role in a pitch design, from within a regional and local Startup scene. Organized as a panel discussion involving three successful founders, the webinar focuses on understanding what an investor looks for in a pitch, including key insights into the process of developing and refining pitches for aspiring Start-ups.
Sales and Marketing
with Sonu Thakkur, Alex Epure, Mihaela Nina
October 11, 2020 at 11.30 am GST Via Zoom
This webinar looks into what startups must consider for Sales and Marketing during the Pilot stage within a regional and local Startup scene. Organized as a panel discussion involving a Funder and 2 Entrepreneurs’ perspectives, the webinar focuses on challenges faced by founders, including key insights on developing a feasible sales & marketing strategy for aspiring Start-ups.
Market Focus and Assessing Value
with Dana Ruchi
October 5, 2020 at 3.00 pm GST Via Zoom
This webinar examines market sizing, segmentation, market opportunity and value proposition, from within a regional and local Startup scene. The webinar focuses on experiences that fulfil emotional and functional needs, including key insights into empathy-driven solutions based on people’s real needs.
Branding in the Startup World
with Karen Kassouf, Derek Watson
October 4, 2020 at 11.30 am GST Via Zoom
This webinar examines Branding from the perspective of an entrepreneur and an accelerator within a regional and local Startup scene. Organized as a panel discussion, the webinar focuses on aspects that will help enhance brand visibility, including key insights into branding do’s and don’ts for aspiring Start-ups.
September 2020
Go-To-Market Insights of an Investor and Entrepreneurs
with Ruchi Dana, Alex Epure, Sacha Christie
September 27, 2020 at 11.30 am GST Via Zoom
This webinar examines Go-To-Market from the perspective of an investor and 2 founders within the UAE’s ecosystem and broader regional Startup scene. Organized as a panel discussion, the webinar focuses on the right time to go to market, understanding what a founder needs and funding timelines, including key insights into actual experiences for aspiring Start-ups to learn from.
Importance of People and Teams within a Startup Environment
with Dana Ruchi
September 20, 2020 at 11.30 am GST Via Zoom
This webinar examines perspectives on what makes a successful Startup team, with focus on the regional and local Startup scene. Organized as a speaker session involving a successful founder, the webinar focuses on how Startups can find and build a right, strong and a cohesive team, including key insights into different startup roles and advice to aspiring Startup founders.
The Relevance of a Product-Market Fit for a Startup Founder
September 13, 2020 at 11.30 am GST Via Zoom
This webinar examines the Product-Market fit from Investor and Entrepreneur perspectives, from within a regional and local Startup scene. Organized as a panel discussion involving successful founders, the webinar focuses on meaning and importance of a Product-Market fit from ideation to prototype stage, including key insights and challenges faced.
Being a Founder
with Ruchi Dana, Alex Epure, Sacha Christie
September 8, 2020 at 11.30 am GST Via Zoom
This webinar examines a Startup founders’ journey within the UAE’s ecosystem and broader regional Startup scene. Organized as a panel discussion involving three successful founders, the webinar focuses on a Founder’s journey from ideation to piloting of a product / service, including key insights into challenges faced by these founders and funding opportunities available for aspiring Start-ups.
Bridging the gap between the Academics of Entrepreneurship and Real-world Business Realities
with Karen Kassouf
June 28, 2020 at 11 am GST Via Zoom
During the webinar, we will be taking a high level look into what’s happening in the world of entrepreneurship and the start-up scene regionally and locally with a focus on key trends, insights, and opportunities for incubators and accelerators. This webinar should serve as a thought starter amongst stakeholders, and a way to inspire and engage the minds of those involved in the Innovation Lab.