BUSI 251 COURSE

AEIC Ideation and Incubation Preparation Course for AUD Students

(being offered since Spring 2020)

  • This is based on IDEO crystalized Dubai Future Foundation’s University Startup Program

  • Some of the AEIC Ideation Program cohort founders’ have done more work on their startup companies than others in 2020. This informed goal setting for AEIC-Ui.

  • Some of these startups are focused on building an initial prototype (Solaris, RidersVest, I Got You and others), while others are on the verge of signing partner NDA contracts (Solaris) for running their 1st pilot.

  • However, almost all 7 Startups that emerged from AEIC’s Ideation Program are in the post-idea, pre-full commitment phase waiting for support on their MVP and Go-To-Market phase.

  • Many of AEIC’s student founders want to further validate their ideas before they decide to either drop out or commit full-time after graduating in an Incubator.

  • The course culminates in 2 Pitches and a final DEMO Pitch where startups are able to present their Ideas, their Customer Validation, their Branding, their Minimum Viable Product Features and their final Prototypes to mentors, industry advisors and funders for funding ranging from 5K to 10K during the Pitches and 50K to 100K in the DEMO.

  • 2 Pathways into this program:

    1. ​Completing BUSI121 as a pre-requisite.

    2. Direct entry into BUSI251 through presentation of your idea made to advisory panel.​​

The Journey (English)

The Journey (Arabic)

FAQs (English)

FAQs (Arabic)

  • The below is already being offered to AUD students under BUSI 251 Startup course by AEIC as a preparatory stage towards Incubation since Jan 2020:

 

STAGE 2: BUSI 251 STARTUP CURRICULUM

Creating New Businesses

  • Juggle your fears

  • Pillpack case

  • Labs offering

  • Partner roles

  • Resources

  • Startup journey

  • Mentor selection

Storytelling

  • Business story madlib

  • Business story critique

  • Additional: Work with mentor

Lab: Brainstorming Rules

  • Brainstorm: Generating ideas

  • Prototype starter

  • Prototyping: Experiment designer

  • Additional: Work with technical expert

Organizing Teams

  • Team: Core values

  • Organization needs mapping

  • Roles and responsibilities

  • Alchemist journey

  • Additional: Work with mentor

Generating Hypothesis

  • Prototyping: Experiment designer

  • Business Story Madlib

  • Additional: Work with mentor

Lab: Sketching and Storyboard

  • Customer: Illustrating journeys

  • Additional: Work with technical expert

Understanding Customers

  • Customer: Decision making unit

  • Research planning

  • Customer profile

  • Customer: Illustrating journeys

  • Customer: Research session debrief

  • Additional: Work with mentor

Synthesis

  • Prototyping: Experiment designer

  • Synthesis guide

  • Additional: Work with mentor

Lab: Prototyping Digitally

  • Prototyping: Experiment designer

  • Additional: Work with technical expert

Assessing Your Market

  • Quantifying your market

  • Market segmentation

  • Competitive map

  • Additional: Work with mentor

Value Proposition

  • Jobs to be done

  • Elevator pitch

  • Additional: Mentor feedback

Pitch 1

  • Customer

  • Market fit

  • Value proposition

  • Advisory panel feedback

Lab: Websites

  • Additional: Work with technical expert

Product and Experience

  • Prototyping: Experiment designer

  • Minimum viable product

  • Product: Journey storyboard

  • Define moments of your experience

  • Additional: Work with mentor

Brand

  • Show and tell

  • Think fast 3 things

  • Business Story Madlib

  • Additional: Work with mentor

Lab: Graphics

  • Additional: Work with technical expert

  • Create Logo

Business Models

  • Sketch your business model

  • Business model: Capturing value, pricing and revenue

  • Business model: Outline costs

  • Business model canvas

  • Additional: Mentor feedback

Financial Statements

  • Financial Statements

  • Forecasts

  • Profit and loss

  • Unit Economics

  • Additional: Work with mentor

Lab: Communication

  • Additional: Work with technical expert

  • Work on Pitch Deck

Build Day 1

  • Elevator Pitch

  • Business Story Madlib

  • Business story critique

  • Work on Pitch Deck

  • Additional: Work with mentor

Lab: Fun Craft

  • Work on Pitch Deck

  • Product: Minimum viable product

  • Work on website

  • Additional: Work with technical expert

Marketing and Selling

  • Take one ad concept

  • Experiment designer

  • Business Story Madlib

  • Additional: Work with mentor

Mapping Customer Touchpoints

  • Experience map

  • Marketing jumpstart

  • Additional: Work with mentor

Lab: Online Marketing

  • Work on Pitch Deck

  • Product: Minimum viable product

  • Work on website

  • Additional: Work with technical expert

Pitch 2

  • Product

  • Brand

  • Business Models

  • Advisory panel feedback

Go-To-Market

  • Delivering value

  • Additional: Work with mentor

Next Steps

  • Organization needs mapping

  • Team: Roles and responsibilities

  • Roadmap builder

  • Team: Core values

  • Additional: Work with mentor

Lab: Demo Day

  • Present Prototype

  • Additional: Work with technical expert

Build Day 2

  • Business Story Madlib

  • Business story critique

  • Work on Prototype

  • Additional: Work with mentor

Demo Day

  • Present Prototype

  • Advisory panel feedback

Celebrate

  • Moving to Stage 3

Contact Us

+97143183327 Ext 327, 314

American University in Dubai Sheikh Zayed Road

AEIC-Room 214, EMBA Building