BUSI 121 COURSE

AEIC Mindset Change Course for AUD Students

(being offered since Spring 2019)

  • This is based on Stanford University’s Innovation & Entrepreneurship Program customized for UAE.

  • AEIC has tried to plug in an experiential path that is new, yet tried and tested worldwide on a larger scale, while landscaping what is already available on the AUD campus.

  • This course culminates in a Design Thinking Learning-By-Doing Experiential Real-Time Project, an Opportunity Analysis Live Business Model Canvas, a Self-Reflection Paper and a Personal Career Development Plan.

  • To access real-time innovation challenges, please login here.

  • The below is already being offered to AUD students under BUSI 121 course by AEIC as a preparatory stage towards Ideation since Jan 2019:

 

STAGE 1: BUSI 121 MINDSET CHANGE CURRICULUM

The Design Thinking and Innovation Mindset

  • Reflection: Personal goals

Where Ideas Come From

  • Brainstorm: What makes a team creative

  • Teambuild: Paper Tower Challenge

Creative Confidence

  • Brainstorm: the growth mindset

The Design Thinking Process

  • Empathy: Interview

  • Empathy: Dig deeper

  • Reframe: Capture the findings

  • Reframe: Define problem statement

  • Ideate: Brainstorming on new ideas

  • Ideate: Sketch to generate alternatives

  • Prototype: Share your solutions

  • Prototype: Capture feedback

  • Iterate: Generate feedback

  • Iterate: Reflect on feedback

  • Iterate: Generate new solution / prototype

  • Build: Build your solution / prototype

  • Test: Get feedback on your solution

  • Reflect: On the process

  • Reflect: On yourself as an innovator

Need-finding and Empathy

  • Immerse and Observe

  • Engage: Empathy Interview

  • Reflect: Role of empathy in the design making process

Idea Generation

  • Generate: ‘How Might We?’ questions

  • Brainwriting: One word Improv

  • Brainstorming rules

  • Brainstorm: Down selection

  • Brainstorm: Clustering and themes

Prototyping and Experimentation

  • Sketch

  • Rapid prototyping

  • User testing

  • Seeking feedback

Influencing and Inspiring

  • Create: Passion-Confidence matrix

  • Fishbowl: Presence and Charisma

  • Storytelling

Creative Confidence

  • Reflection

Design Thinking in Practice

  • Customer Interviews

  • Need Finding

  • Brainstorm

  • How might we

  • Point of view

  • Peer Review

  • Presentation

  • Reflection

Entrepreneurial Vision, Mission & Strategy

  • Entrepreneur Thought Serie

Identifying Ideas and Opportunities

  • Case Study: Yahoo risk analysis

Lean Startup Methods I

  • Brainstorm: Why do startups fail?

  • Implement: Customer discovery and validation

  • Entrepreneur Thought Series

Lean Startup Methods II

  • 5 Why's

  • Business model canvas

Go-To-Market Methods

  • Determine the need

  • Determine the value proposition

  • Determine the market

  • Determine the product-market fit

  • Brainstorm: On the customer segment

  • Design the positioning statement

  • Create the elevator pitch

  • Entrepreneur Thought Series

Opportunity Analysis

  • Develop concept and vision

  • Conduct market analysis

  • Implement customer development

  • Show competition and positioning

  • Business model canvas

  • Reflection: Learning and adaption

  • Present: Business model canvas

Sources of Capital

  • Brainstorm: Entrepreneur and Investor mindset

  • Ireen and Randy: Company Valuation

  • Brainstorm: Rich vs King

Assembling and Motivating a Team

  • Brainstorm: Who is “the team” on your project

  • Brainstorm: Elevator pitch

Legal Matters in Startups

  • Brainstorm: Scenarios for seeking out experts

Pitching & Presenting

  • Give them what they want

Opportunity Analysis in Practice

  • Identify potential opportunities

  • Define your purpose and objectives

  • Gather data from primary sources

  • Gather data from secondary sources

  • Analyze and interpret results

  • Present results in business model canvas

Change and Growth

  • Premortem

  • Reflection: Premortem

Capturing Cross Organizational Opportunities

  • Trust exercise

  • Reflection: Trust exercise

Innovation, Success and Failure in Large Organizations

  • The Subtraction Game

Reflection

  • Create Presentations

  • Present Reflection

Personal Business Plan

  • Your career goals and purpose

  • Your positioning, opportunities and differentiation

  • Your key milestones and checkpoints

  • Your compelling vision

  • Your definition of success

  • External factors that help align your opportunities and goals

  • Your past failure experience and your risk mitigation strategy

  • Your maximization of potential

  • Measuring your milestones

  • Presentation

Contact Us

+97143183327 Ext 327, 314

American University in Dubai Sheikh Zayed Road

AEIC-Room 214, EMBA Building